AUNT JEMIMA BRAND TO CHANGE NAME AND REMOVE IMAGE

Quaker Oats announced today it will remove the name and image of the Aunt Jemima brand of syrup and pancake mix.

The company said the move is part of an effort by the company to “make progress toward racial equality” and it recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”

The brand, which spans over 120 years, features an African-American woman named after a character from 19th-century minstrel shows. The company’s history timeline says Aunt Jemima was first “brought to life” by Nancy Green, who was born a slave in 1834 in Kentucky. She became the face of the product in 1890.

While Green was portrayed as a “Mammy,” Aunt Jemima has since evolved, replacing her red bandanna with pearls and curls in 1989.

Quaker Oats said the new packaging will be out in the fall of 2020 and a new name will be announced at a later date.

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