Fox News reports Walmart is launching its largest private food brand in decades to lure in more cost-conscious shoppers.

The brand, Bettergoods, will encompass 300 items including frozen, dairy, snacks, beverages, pasta, soups, coffee, and chocolate.

All the items will cost between $2 and $15; “most products” will be priced under $5, Walmart said.

To set itself apart, Walmart touted that Bettergoods isn’t a direct alternative to national brand offerings but rather “unique” to Walmart, including specialty salts and seasonings, like Hot Honey Seasoning, or jar soups, including Creamy Corn Jalapeno Chowder.

The company already has two private labels, Great Value and Equate, which are lower-cost alternatives to national brand products.

Walmart’s move comes shortly after Target launched its cheapest brand to date. It’s called “deal worthy” and it comes as households continue to feel constrained by the high cost of goods.