Tennessee has enacted a new law prohibiting artificial intelligence systems from advertising or claiming they can function as licensed mental health professionals. The measure aims to prevent misleading or potentially dangerous claims as more people seek emotional support and advice from AI. Supporters emphasize that genuine human connection—such as sitting across from a trained professional with lived experience—cannot be replicated by technology.

Violations of the law will be treated as unfair or deceptive business practices under the Tennessee Consumer Protection Act, exposing offenders to legal action, fines, and other penalties of up to $5,000 per violation. Mental health advocates, including Nathan Miller of Volunteer Behavioral Health, highlighted particular risks for younger users like teens, whose brains are still developing in areas such as decision-making and impulse control. They also expressed concern that AI could give harmful responses during critical moments of distress.

The legislation does not directly regulate AI systems themselves but focuses instead on how they are marketed to the public. Governor Bill Lee signed the bill into law, and it will take effect on July 1.