The Roane Alliance and Tourism Bureau has officially unveil their new tourism campaign, “Soak in Roane.” The campaign includes a social media contest and Soak in Roane branded advertisements to raise awareness statewide about the county. The social media contest will take place in two parts, a “caption this” contest with weekly winners, and a grand prize winner to be announced at the new fall festival, Muir Fest, on September 9, 2017. The grand prize is a kayak donated by Uncle Lem’s Mountain Outfitters, and a camping weekend at Caney Creek RV Resort. More information can be found at www.soakinroane.com. The goal of the campaign is to showcase, to travelers, all the ways they can ‘soak in’ experiences in Roane County through various activities and shops.