STEPHEN KING’S ‘IT’ SMASHES RECORDS WITH MASSIVE $117 MILLION OPENING

The New Line and Warner Bros. adaptation of Stephen King’s “It” is officially shattering box office records during its opening weekend. The R-rated horror film should make a whopping $117.2 million from 4,103 locations, far surpassing earlier expectations. That would give “It” the third largest opening weekend of 2017, about even with “Spider-Man: Homecoming,” which made $117 million. Only “Beauty and the Beast” and “Guardians of the Galaxy Vol. 2” earned more this year. $7.2 million of “It’s” domestic grosses are coming from 377 Imax screens. For the movie business, “It” couldn’t have come at a better time. Following a dismal summer box office that plunged 14.6% from last summer to $3.8 billion, “It” serves in part as the pick-me-up the industry was desperately craving. A sequel is already in the works at New Line with Gary Dauberman attached to write the script, and Muschietti expected to return to the director’s chair. Regarding plans for the next movie, Goldstein said, “It puts more pressure on us to come up with the best version of the story so we bring fans what they want to see. We’ve had a lot of history with franchises. Some are great, and some we wish we had a little bit more story. Fortunately, there’s a lot here in this story.” “It” is currently showing at the Rocky Top 10 in Crossville and theaters across the listening area.



UPCOMING EVENTS

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CONTACT INFORMATION

3B Media
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Phone: 931-484-1057
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