APPLE CHARTS NEW TERRAIN WITH ITS IPHONE X

In the 10 years since Apple’s first iPhone upended the world of cell phones (as well as retail, computers, the internet and pretty much everything else), the tech giant has been lambasted for being “evolutionary, not revolutionary.” Critics say the company has satisfied itself with incremental improvements rather than creating entirely new product categories, as it did in decades past.

But its Tuesday product launch saw the world’s most valuable company by market capitalization make another futuristic leap when it unveiled a new category of smartphone. The iPhone X, which CNET called “Apple’s largest, priciest, most ambitious iPhone,” has features that put it on the level of a personal computer: sharper screens, higher resolution, better cameras, an all-glass front and back and most significant facial recognition technology that does away with the Home button. But that last feature could also prove to be a stumbling block.

At $999 for the base model, with 64 GB of storage, it’s the priciest iPhone yet. That puts it in the ballpark with its competitor, the Samsung Galaxy Note and falls in line with the company’s historic strategy of incremental price hikes (along with incremental improvements).

Here are the X’s technical specs:

  • 5.8-inch OLED display with 458 pixels per inch
  • 2,436 x 1,135-pixel resolution (Apple calls this a Super Retina display)
  • Dual 12-megapixel rear cameras
  • Portrait mode with portrait lighting feature
  • Front-facing camera has portrait mode now, too
  • No home button swipe up to go home
  • Face ID to unlock the phone just hold your phone up to your face
  • A11 Bionic processor
  • Glass back and front
  • Wireless charging support
  • 64GB and 256GB options
  • Water- and dust-resistant
  • Animojis make emojis out of you
  • Available in black and space gray (no gold)

“This is about as good as innovation gets on a mature device,” said Jefferson Wang, senior partner at IBB Consulting, in a research brief.



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