HASBRO TRADEMARKS PLAY-DOH’S DISTINCTIVE “SWEET, SLIGHTLY MUSKY” SCENT

Hasbro has trademarked the scent of Play-Doh. The toy company announced yesterday the United States Patent and Trademark Office has recognized Play-Doh’s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a “sweet, slightly musky vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The Play-Doh brand has been around since 1956 and was inducted into the Toy Hall of Fame in 1998. Hasbro applied for the scent trademark last year.

The company says in a press release that the smell “has always been synonymous with childhood and fun,” and explains the trademark allows it to protect “an invaluable point of connection between the brand and fans.”

There are already some Play-Doh-scented products available online, including cologne and soy candles.



UPCOMING EVENTS

PLAQUE DEDICATION IN CROSSVILLE TO HONOR LATE METEROLOGIST STEVE NORRIS2024fri03may10:00 am10:00 am

RIDE FOR LIFE AND ANTIQUE CAR SHOW FUNDRAISER IN CROSSVILLE2024sat04may8:30 am8:30 am

PRE-K AND KINDERGARTEN REGISTRATION SET FOR MAY 6, 2024 IN CUMBERLAND COUNTY2024mon06may7:00 am7:00 am

COMMODITIES DISTRIBUTION IN CUMBERLAND COUNTY MAY 14, 20242024tue14may9:00 am9:00 am

CONTACT INFORMATION

3B Media
105.7 The HOG / Spirit 101.9/ 93.3 The Ranch
94.1 The VIBE / 98.9 The WOLF
37 South Drive
Crossville, TN 38555

Phone: 931-484-1057
Fax: 931-707-0580